USB
PROVIDES THE BEST
EXPERIENCE FOR
CHARGING &
PERFORMANCE

COURSE OBJECTIVES

Upon the completion of this course, you will:


  • Learn about the three new USB
    technologies being introduced
  • SuperSpeed USB 10Gbps (USB 3.1 Gen 2)
  • Charging over USB
  • USB Type-CTM Cables and Connectors
  • Understand how they affect new devices
  • Attain enough knowledge to convey the benefits of these new USB technologies to customers

USB Type-CTM and USB-CTM are trademarks of USB Implementers Forum

THE NEW USB TECHNOLOGIES

New USB technologies provide the Best Experience for Charging and Performance for every conceivable platform and device.


The key advantages for your customers are:



Charging

Performance

Convenience

SUPERSPEED USB 10Gbps (3.1 GEN 2)

CHARGING OVER USB
VIA USB TYPE-C AND USB PD

USB has evolved from a data interface into the primary provider of charging capability for most devices. Because of the new generation of USB technologies, USB is providing the best experience for charging and performance.

For Certified USB Chargers and products with USB charging ports based on USB Type-C and USB Power Delivery, USB PD enables a manufacturer to deliver power up to 100 watts. This increase means faster charging of your customer’s devices. In addition to cell phones, it has the ability to power things larger than a phone or camera, such as a printer, a tablet, laptop, workstation or even a monitor.

USB 2.0
USB 3.0
USB BC 1.2
USB Type-C
Extend ease of use, reduce clutter, reduce even more waste
USB Power Delivery

CHARGING OVER USB VIA
USB TYPE-C AND USB PD

Consumer Benefits

Customers upgrading their computer or purchasing a new or replacement charger for their device will be excited to learn about Certified USB Chargers and devices with USB Charging ports based on USB Type-C and USB Power Delivery (USB PD).
Key selling features of products with this USB technology are faster charging for multiple devices large and small.

Devices & Cables

Make sure your customers understand, that to have fast
USB charging both devices and the cable must support
USB Type-C and USB PD
.

Note: Standard USB power/charging is always present by default.

USB TYPE-C CABLES AND CONNECTORS

Current USB Standard-A connectors are too large for new smaller form factor devices that are becoming thinner all the time. Plus, current USB connectors can cause consumer confusion over plug orientation & cable direction.

The new USB Type-C cables and connectors address these issues. USB Type-C cables/connectors are slim enough for phones and robust enough for laptops and tablets. Plus, the plug orientation as well as the cable direction is reversible - no more fussing over whether it’s upside down or not, or which end you plug in.

USB Type-C
USB Type-C
USB Standard-A
USB Micro-B

USB TYPE-C ALTERNATE MODES

Permits a vendor or standards organization to utilize the USB Type-C cable/connector to provide additional features. The standardized alternate mode specifications available today are:


  • DisplayPort/Cable 1.3 Alternate Mode
    (developed by VESA)
  • HDMI 1.4 Alternate Mode
    (developed by HDMI Licensing, LLC)
  • Thunderbolt Alternate Mode
    (developed by Intel Corporation)

This means that a separate, dedicated port/cable/connector for devices supporting these technologies is no longer needed if the specific Alternate Mode is enabled on both devices. The USB Type-C port takes care of the transfer.

Note: HDMI requires that one end of the cable must have an HDMI connector on it.

A joint-port/cable identification guideline for OEMs has been established to ensure consumers can easily recognize what capabilities a USB Type-C host or device supports.

USB TYPE-C CABLES AND CONNECTORS

Market Adoption and Potential for Market Confusion

Many transition cable adapters have entered the market supporting different performance and power protocols.

Note: USB Type-C adapters are available while the transition is being made to USB Type-C connectors on both ends.

USB TYPE-C CABLES AND CONNECTORS

Changes and the Consumer

Customers who are upgrading to a new device may not recognize this new cable or plug. This is an opportunity for you to explain the new USB technologies and how they can get the most out of them. It is important to make sure your customers know that they will need an adapter cable if they are connecting a new USB Type-C device to an older USB port.


Operating System (OS) support for USB Type-C


  • Apple - Established by existing Apple product capabilities
  • Google - Android Compatibility Definition Document (Version 7.1)
  • Microsoft - MSDN support recommendations

WORKING IN HARMONY

To get the most out of the new USB technologies, all three products must offer the new feature – the host (e.g. the computer), the cable, and the device (e.g., external hard drive).

When working with customers, advise them that:


  • New products are hitting the market every month with these new USB technologies
  • There are adapter cables available to support the transition from standard USB cables/connectors to the new Type-C cables/connectors
  • They can future proof their purchase by understanding and supporting these new USB technologies

NEW CERTIFIED USB CHARGER LOGO

USB-IF Announces a New Certified USB Charger Logo and Compliance Program.

Based upon the USB Type-C and USB PD Specifications.


Certified USB Chargers will:


  • Resemble a traditional power brick or wall wart
  • Enable faster charging
  • Be interoperable with compliant USB Type-C devices
  • Display a new logo identifying the power capability in watts
    • USB-IF anticipates 15W, 27W, 45W and 60W to be the most common wattage levels of chargers on the market
    • Any optional wattage levels can be
      supported with the Logo
    • 100W is also supported but this will
      be a niche at the high end
  • Now available in retail stores

THE NEW CERTIFIED USB CHARGER

The new Certified USB Charger logo represents compliant USB products that have passed certification. It also displays and identifies the chargers capability in watts. May be used in conjunction with the USB PD Trident marks for USB charging ports on certified devices as well as on certified USB Type-C cables.

Interoperable with compliant USB Type-C devices including laptops, tablets, smartphones, docking stations, displays, etc
Faster Charging

CERTIFIED USB CHARGER KEY BENEFITS

WHAT DO THE LOGOS MEAN?

Look for the certified logos to identify new USB technologies. These logos mean that a product has met the highest standard in the industry and was tested to be compliant to the USB specification(s) and for interoperability as certified by the USB-IF (USB Implementers Forum). Encourage your customers to look for these logos. They will be satisfied they are getting the latest technology. The designs for the various USB Speeds include a certified logo, a trident, and a Power Deliver trident.

USB Performance-only Packaging,
Cable and Port Marks
USB Charging-only Packaging Mark
USB Performance + USB Charging Cable
and Port Marks
USB Charging-only Cable
and Port Marks
Original USB N/A
SuperSpeed USB 5Gbps N/A
SuperSpeed USB 10Gbps N/A
Charging via USB Type-CTM and USB Power Delivery N/A
Note: Tridents and Power Delivery Tridents are for use only on device Ports and/or on a cable/connector over molding, they are not intended as standalone logos. Also, look for joint-port/cable identification for alternate mode support.

THE CABLE OF THE FUTURE

New USB technologies provide the Best Experience for Charging and Performance for every conceivable platform and device.

CHARGING
Delivers up to 100W. Powers all your devices, including desktops and workstations
CONVENIENCE
Robust, slim connector with reversible plug orientation and cable direction
PEFORMANCE
Delivers up to 10Gbps supporting all your data needs
SuperSpeed
USB 10Gbps
USB Power Delivery
USB Type-C Cables & Connectors